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Fast Food Tycoon

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Aggressive advertising: 

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Advertising serves as a legal attack on your rivals. 

The advertising message is set by the individual player. 

The effect on the selected combination of target groups 

is then shown immediately. Comparative advertising can 

be used to emphasize one\'s strengths. A good marketing 

campaign will make the individual branches better known. 

Very effective advertising even has a direct effect on 

the opinions and attitudes of the cities\' inhabitants. 

The better known your branches are, the wider your area 

of influence will be. This then tempts the customers away 

from your rivals. You can even put posters up near rival 

branches, to change the minds of hungry passers-by who were 

planning to give their money to your opponents. 



Attacks: 

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When you launch an attack on storage buildings or closed 

branches, you can either completely empty them of their 

contents or demolish them. This does considerable damage 

to the competition. 



Foul play: 

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You can damage other branches\' reputations with 

well-directed acts. For example, you can appoint unsavory 

punks to annoy the customers. If you want to protect 

yourself from operations like this, you will have to 

appoint security guards. You can also effectively sabotage 

rivals\' branches by planting rats and cockroaches, which 

put the customers off their food. Or you could take more 

drastic action and poison the ingredients or let voracious 

woodworm loose on your rival\'s furniture. While your 

opponent is busy dealing with the acts of sabotage, his 

customers will take to their heels. You then acquire new 

customers. 



Price/quality policy: 

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If you want to force your way into a market quickly, it is 

often worthwhile to start with a combination of low prices 

and extremely low costs, if this is possible. OK, so the 

customers will take note of the poor quality of the cheap 

branches, but your excellent choice of location will 

already have driven your rivals to ruin. The target 

groups\' opinions both of your own branches and rival 

branches can be obtained at any time. By using skilful 

quality management, you will soon woo all the customers 

away from an inferior branch.